Ethical challenges for Tech & Creatives
For the last decade, we’ve been witnessing an increased number of digital applications, new trendy designs for the web, and innovative business models for flashy startups – to our very own delight: digital innovations brought amazing services and offerings. Yet, at one cost: customer’s and audience’s personal choices and privacy. In order to reverse the trend, what can industries such as Tech, design, and marketing, do to make a better job for users and customers and become more ethical? On the other hand, what can you do – as audiences or customers – to influence the process? Let’s dig in and educate ourselves on some core guidelines about ethical applications and discover few good practices in Tech, design, and marketing, so we can all become proactive actors in the (future) ethical revolution.
MarCom Consultant and founder at ENHANCE, the creative and conscious agency. Business and brand enthusiast, with a background in science of psychology and journalism, and an ongoing passion and career in MarCom, digital, and innovation.
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