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Not all IT professionals have a masters degree in computer science or started building servers at 10 years old. Some used to be actors and teachers, while others come from biology or finance. In this talk, Jahlela will discuss diversity of backgrounds in engineering, with both personal anecdotes and data. She will also provide recommendations and resources for those who want to make the switch.
About Jahlela
Jahlela Hasle is a UC Berkeley graduate and Software Engineer. Her background is in Cognitive Neuroscience and Product Management. She is currently a full-stack developer at Kingfluencers AG, working primarily in React.js, Django/Python and GraphQL.

About Saadia
Saadia is trained computer vision and machine learning scientist with a PhD degree from Imperial College London. The main focus of her research work always remain on the development of methods and software tools for patients and other biological sample data coming from various conditions and diseases models. She is currently supporting Oncology Cluster of Personalized Health Basel for the Clinical and Research Data.

How to hack Google? And what is SEO? SEO stays for Search Engine Optimisation. It is the activity that ensures a website can be found in search engines like Google for words relevant to what the site is offering. How to hack Google? – that’s one of the questions, our speaker Iwona is asked very often. In this talk she will give an overview about how to improve your positioning in search engines and she will share tips and tricks how to make your business more visible on Google search.
About Iwona
Iwona is an independent marketing consultant with the main focus on SEO and Marketing Strategies. She provides personalised solutions for small and medium (social) enterprises and helps her clients to understand the power of keywords (etc.) She is fascinated (and worried) by how AI and machine learning revolutionise marketing.