Vorwerk digitized their products and innovated new Smart Home products like the Thermomix TM5, the Cook-Key, the digital Recipe Platform Cookidoo, the Thermomix App, a vacuum cleaning robot and Temial Tea cooker. Recipe developers, Data scientists, Product development, UX designers, Security experts, Engineering teams, app/web development and embedded software development work closely together with marketing and other disciplines. “Never before I tasted soups as a result of software projects”.
The presentation describes where Vorwerk started and managed the first steps of digital transformation. There will also be a presentation of the smart devices and the (smart) guided cooking.
Tahmineh will introduce us to the topic of security, showing us work she completed during her PhD on encrypted databases at ETH. After that she’ll showcase her current projects in data privacy at Google. Topics will revolve around anonymization and sensitive data protection.
Smart-concepts have the potential to create enormous value for business models. The intelligent connection of physical or moving objects improves speed and efficiency, decrease complexity, and change behavior. Sibylle will present use cases showing how they influence the world of tomorrow, how they change our value system, and shape our values.